We are excited to announce our newest brand: SOULIVE.

Established in 2013, SOULIVE is a new concept brand from the distinguished Japan Blue Group. With indigo at its core, the brand transforms traditional workwear into contemporary garments of the highest grade. As a member of the Japan Blue Group, SOULIVE enjoys the same peerless control over the production process as its siblings Momotaro and Japan Blue, allowing for unparalleled creative control from start to finish.

Our first shipment from SOULIVE features a streamlined collection of the brand's signature items. 

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Mismatch Frayed Button Down Shirt in Red
Mismatch Frayed Button Down Shirt in Indigo

The Mismatch Frayed shirt from SOULIVE is an elongated button-down shirt made from a mashup of two shirt patterns. Made from natural indigo and red dyed yarn, both shirt fabrics feature their own distinct check pattern, complete with a frayed raw hem and a cutout chest pocket. Because this shirt is made from two unique garments, the collar is sewn asymmetrically to reflect the original state of the shirts. Available in red/indigo and indigo/indigo colors.


Haori Western Denim Shirt in Natural Indigo Remake
Haori Western Denim Shirt in Natural Indigo 

The signature Haori Western from SOULIVE is the brand's contemporary take on the traditional Japanese haori jacket. Made from a lightweight denim fabric, this shirt blends elements of customary Japanese garb with western-style attire, creating a unique shirt that is both contemporary and classic. This limited edition installment was sewn using natural indigo dyed yarn that was then washed for a soft feel and worn look. Patched with various indigo-dyed fabrics and bandanas that will fade with wear.


M42 Military Reconstruction Jacket in Army

SOULIVE's reinterpretation of the iconic M42 Paratrooper jacket blends authentic 1940s details with a contemporary fit. Made from a military reconstruction ripstop fabric, the heavyweight jacket features the traditional 4 pocket design, complete with snap button closure and a drawstring cinch waist. Finished with a linen blend lining for extra breathability.

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For more information on SOULIVE, send us an email or tweet us your questions on Twitter.