Founded in 2010 as part of the larger Japan Blue Group, the flagship brand Japan Blue Jeans has full control over the process behind their products. From fabric, to dying, to manufacturing Japan Blue enjoys an unparalleled amount of creative freedom and quality control. Since inception the brand has focused on creating the best basic five pocket jean for everyday wear. By eliminating extravagant design they hope that people will be able to enjoy the material they have created and the fading of jeans as a pleasure of daily life.