Rogue Territory was founded by Los Angeles-based designer and denim enthusiast Karl Thoennessen in 2009. Karl, who had been crafting bespoke jeans since the mid-2000s, emphasizes design built upon functionality and subtle details. The brand uses careful construction to offer superior quality, with a concentration on modern silhouettes, materials, and timeless style. Their slogan, "KEEP THE TRADE ALIVE" is the brand’s way of supporting a revival of the focus, passion, and desire for making things by hand.