Revered for their signature brand of Scandinavian minimalism, few labels own the resume of Norse Projects. Established in 2004, Norse Projects began as a Copenhagen retail concept, spearheading many of the local trends in streetwear and men's fashion during the mid 2000s. Noticing an industry-wide void of minimalist everyday clothing, the store launched their eponymous clothing line in 2009 helmed by Creative Director Tobia Sloth. Sloth's first design was the Niels T-Shirt, a design that has since become a staple for Norse Projects and remains in the collection 10 years later. The Fall 2019 collection features other Norse Projects classics, notably the latest installment of the brand's Willum Jacket. Constructed using dry nylon and RDS certified goose down, the jacket is the brand's answer to extreme weather conditions of the "cold cold north." Sigfred sweaters return in an ensemble of seasonal colors, as well as flannels, tees, hoodies and new colors in the brand's signature Sports Caps. Shop Norse Projects today at Blue Owl.