The Unbranded Brand is a crazy new concept in the world of premium apparel. While other companies compete based on image, expensive ad campaigns and celebrity endorsements, they have decided to do the opposite. They've stripped their jeans down to the core essentials: a great fit, solid construction and top quality selvedge denim. By eliminating all the unnecessary, they're able to sell a better product at a better price. No branding, no washes, no embroidery, no ad campaigns and no celebrities. Simple as that.
